(GROW) Chamber 301: Maximize Your Marketing - Prospect Marketing 101
Prospect Marketing 101: How to Build a Solid Prospect List to Generate More Leads and First Time Appointments
Your prospect list is one of the most powerful business tools you own—if you know how to build, maintain, and use it strategically. Join us for an engaging session where our speaker will share proven methods for turning a simple contact list into your most valuable asset.
Topics include:
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What a CRM is and how to use it effectively
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Best practices for buying and scrubbing prospect lists
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Canvassing, networking, and capturing new contacts
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Direct mail strategies, drip marketing, and creative campaign ideas
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AI tools to streamline prospecting and outreach
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Tools and systems to keep your list accurate and up to date
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Qualities to look for in a skilled list-scrubber
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Smart strategies for cold calling
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Building trust and becoming your list’s go-to industry expert
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Key differences between B2B and B2C prospecting
Whether you’re a small business owner, sales professional, or marketing leader, you’ll walk away with actionable strategies to generate stronger leads, nurture relationships, and ultimately grow your business.
Presenter: Sara Borlaug, Marketing Manager, Capstone IT
Sara Borlaug is co-owner of Capstone IT, a growing MSP here in Palm Beach County. At Capstone, she is responsible for marketing and sales and building the right partnerships with clients who value security and technology guidance in their business.
Sara was a middle school teacher for 11 years. Once her husband Michael opened the business, she was eager to learn all she could about growing the company. She joined an IT-specific marketing group, surrounded herself with business mentors and set off on learning how to market and sell IT services to businesses in all industries. Eventually, Sara left teaching to join Mike in building Capstone IT.
Sara is very involved with Capstone’s non-profit clients, attending events, volunteering and speaking about their causes.
By attending this event, you hereby give the Palm Beach North Chamber of Commerce, their assigns, licenses, and legal representatives the irrevocable right to use, at no cost, your name (or any fictional name), picture, portrait, photograph, visual, and/or voice recording and likeness, in all forms and media and in all manners, including photo, film, audio, video, and all social media representations, for nonprofit, public or educational purposes, and waive any right to inspect or approve the finished product, including written copy that may be created in connection therewith, and any claim or right to compensation for such use.
| Event Cancellation Policy: A notice of cancellation must be received by e-mail within 48 hours (2 business days) prior to the event. NO verbal cancellations will be accepted. Cancellations under 48 hours prior to the event, will NOT receive event credit in order to solidify attendance numbers with the event venue. All cancellation notices received BEFORE 48 hours (2 business days) prior to the event will be given an event credit of equal value. Event credits will be applied upon request and are good for up to 1 year from the purchase date. There are NO REFUNDS. |
NOTE: Premier Events (ArtiGras Tickets / Loggerhead Triathlon Registrations) and Special Events (The Leadership Awards Dinner / Holiday Mixer / Business 2 Baseball / Golf Classic) do not qualify for an event credit upon cancellation. Contributions or gifts to the Palm Beach North Chamber of Commerce are not deductible as charitable contributions for federal income tax purposes. |
