Choose to lead, not follow, on this one

As a small business owner, part of your job is sorting through the noise - ie, "Is this something I need to commit time to, or is it something I can ignore?"

 - Proving your company is sustainable is one of the ones you should commit the time to - Choose to lead, not follow, on this one.

Here is a World Economic Forum post on your business being key to a sustainable and inclusive world.