Whether selling your services or communicating an idea you believe in; whether for business, family, social or other reasons, you need to influence people — perhaps many people — yes, every…single…day.
Thus…Your Ability To Influence Directly Determines Your Ability To Succeed.
Now, you can learn a tried-and-true framework for building alliances at work, at home, and anywhere else you seek to win people over.
Of course, every single day, we face resistance. We might even see the other person as an adversary and resort to manipulation and coercion in an effort to win, to get our way. But this mentality will net only short term results… if even that! Leaving the other person feeling coerced or taken advantage of will only cause their resistance in the future and possibly even elicit their sabotage in the present.
There’s a Better Way
Actually, a much better way that creates both immediate and long-term sustainable results. Helping people make decisions that are not only in your best interest, but in alignment with their best interests as well, is the way to go.
Doing this effectively, consistently, and predictably, however, takes influence.
Great influencers seem to have a knack for getting the results they want, but in a way that everyone is happy. And, these leaders are persuasive in the most positive and benevolent sense of the word.
And, while, for some it might be natural, for most of us it’s a set of learned skills. Fortunately, they are both simple to learn and easy to apply.
In this program with Bob Burg, best-known as coauthor of the international bestseller The Go-Giver, you’ll learn how to persuasively move people to take action that will benefit everyone concerned — while helping them feel good about themselves and you in the process!
THAT is Influence!
During this powerful program based on his new book, Adversaries into Allies, Bob will show you how to take your influence to an entirely new level utilizing his:
5 Key Principles of Ultimate Influence:
1. Control your own emotions
2. Understand the clash of belief systems
3. Acknowledge their ego
4. Set the proper frame
5. Communicate with tact and empathy
The technical skills of any profession are vitally important. Without them, you’re not even in the game. However, even with them, you’re only in the game. Those who have mastered the people skills obtained through the 5 Key Principles of Ultimate Influence are nine steps ahead in the game…in a ten-step game.
Visit www.burg.com or www.adversariesintoallies.com to get Chapter One of the book. If you like what you see you can click right through to purchase the book online. Or, you can purchase it from your favorite local bookseller.
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Bob Burg is a highly sought-after speaker at corporate conferences and entrepreneurial events. He regularly addresses audiences ranging in size from 50 to 16,000 – sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President.
Although for years he was best known for his book Endless Referrals, over the past few years it’s his business parable, The Go-Giver (coauthored with John David Mann) that has captured the heart and imagination of his readers.
The Go-Giver shot to #6 on The Wall Street Journal’s Business Best Sellers list just three weeks after its release and reached #9 on BusinessWeek’s. Since its release it has consistently stayed in the top 25 on 800ceoread’s Business Book Best Seller List. It’s been translated into 21 languages. It is Bob’s fourth book to sell over 250,000 copies.
He believes his new book, Adversaries into Allies: Win People Over Without Manipulation or Coercion is by far his most important work yet.
Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is an unapologetic animal fanatic and serves as a member of the Board of Directors of Furry Friends Adoption and Clinic in Jupiter, FL.