Digital Marketing for Small Business Event Series: Offline & Online Consumer Engagement

The Small Business Advisory Council is proud to host the third event in the "Digital Marketing for Small Business Event Series," on Thursday, March 12th at Florida Atlantic University. This event will feature an insightful presentation by Sherra Sewell from Sherra Sewell Marketing & Promotions about Offline & Online Consumer Engagement.

As a veteran strategist and content writer, Sherra has strived to bridge the gap between online and offline marketing. Today's effective marketing and advertising is all about engagement. So how are today's consumers behaving in the modern multi-media era?
 
Are they still watching TV? Yes.
Do they pay attention to billboards? Yes.
Are they on Facebook? Most likely.
Are they using a tablet or mobile phone to access the internet? You bet.
 
So how do you make all these channels work together for you business? And what's the right message to send? In this workshop, we'll explore some effective engagement strategies that are working for other businesses and some that might work for your own.


Series Events: 
April 9th | Social Media | Jim Devine, Exceleron Designs