Digital Marketing Boot Camp: Optimizing Your Digital Footprint

The Small Business Advisory Council is proud to host the second event in the Digital Marketing Boot Camp Series on Friday, October 9th. This event will feature a presentation by Alexandra Guth of The Palm Beach Post about how to manage your presence on Google. 

Did you know that Google changes its search algorithm around 500-600 times a year? While it’s nearly impossible to stay on top of everything, there are some best practices to help keep your business visible. Attend this seminar to learn how to optimize your digital footprint to improve your organic rankings and set your website up for success. We’ll discuss key SEO factors including: Responsive Design, Local Directory Listings, Google Analytics and Content Marketing and what you can do today to improve your rankings. 

About The Speaker
Alexandra Guth is the Digital Services Sales Manager for The Palm Beach Post, a Cox Media Group company. She has been in the advertising and marketing industry for 9 years and is a frequent speaker on numerous aspects of the digital space. Alexandra is Google Analytics, AdWords and IAB certified and has experience in search engine marketing, email marketing, programmatic media buying and website development. Ms. Guth joined The Palm Beach Post in April 2011 and her primary focus is helping local businesses adapt to the ever changing world of Digital Marketing. Alexandra graduated from Millersville University of Pennsylvania with a BA in Art. She permanently escaped the cold in 2007 and now resides in West Palm Beach.

Series Events: 
November 12, 2015 - "Getting Started with Google PPC" (Google Paid Search) Featuring Alexander Guth of The Palm Beach Post

January 14, 2016 - Facebook Content Strategy  Featuring Lizzi Sned of Ideabar

February 11, 2016 - Reputation Management Featuring Emily Pantelides of Pantelides PR & Consulting